Drink driving and driving is, of course, a serious issue – even more so on the winding, narrow roads of our lovely island. For several years now we have worked with the Guernsey Police and the States of Guernsey Drug and Alcohol Strategy to raise awareness of the problem – reminding people that police checks are being stepped, not just for Christmas but for the summer months too.
For this pro bono campaign, we created hard-hitting artwork and designs that are used across newspaper ads, ambient, outdoor displays and social media. We also assist with PR surrounding the campaign, including radio interviews and newspaper articles.
The annual project raises awareness about the difficulties of coping with a driving ban, and how easy it is to get carried away and end up driving over the legal limit.