TIG Jersey

Advertising / Branding / Digital / PR

TIG is a proven Channel Islands marketplace platform, originally established in Guernsey. TIG.je marks its expansion into Jersey, introducing a dedicated local platform for buying and selling.

We designed, developed and launched the TIG.je website, applying learnings from TIG.gg to create a clear, mobile-first platform with intuitive navigation and straightforward messaging.

Alongside this, we delivered a coordinated and integrated campaign across PR, social media and Google Display to position TIG.je as a credible alternative to global marketplaces and social media, building awareness and trust from launch.

Our Approach

We supported the launch through a combination of PR, social media and digital advertising.

  • Launch PR introduced TIG.je to the Jersey market, establishing credibility and clearly communicating its difference from existing platforms.
  • Social media activity focused on explaining how the platform works and encouraging early engagement.
  • Google Display campaigns extended reach and ensured consistent visibility during the launch period.

Outcome

TIG.je launched successfully as a trusted, local marketplace for Jersey, supported by a clear proposition, considered introduction and a joined-up communications approach.

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