Love Food Hate Waste
Recycling for Guernsey approached Hamilton Brooke for marketing and design support, in order to spread their ‘Love Food Hate Waste’ message to islanders.
Our creative team designed a standout kitchen calendar packed with special dates, money saving tips and food saving guidance throughout – paired with unparalleled food photography. This combination resulted in a premium marketing asset that drew attention and invited interest in the topic of sustainable food management and conservation.
The outputs were straightforward. Large scale print run of the calendar asset using local services and recycled materials. The calendars were supported with a press release, radio spots covering the launch of the calendar and a rolling social media campaign – a monthly series of bespoke animations showcasing the dish of choice and a range of food saving tips.