Endorsement is a powerful marketing tool but if you don’t have a Kardashian to call on, who will people listen to when it comes to recommendations?
Your staff is the obvious answer. If they are experts in their field then why not use their knowledge to help promote products they believe in? That’s exactly what the Powerhouse Jersey have done in their recent ‘Best Of’ Campaign. Their team picked out home entertainment and household appliances they rated and then they asked Hamilton Brooke to bring it all to life using animations, emailers and in store POS.
It’s a simple but effective campaign that not only showcases products but also adds a friendly faces to a large retail operation.
If you need a new approach to marketing your products and services get in touch with one of our friendly faces for a chat.
